I joined Notion as employee #18 and led growth through the 0-to-10M user phase. Before that, I built the PLG motion at two B2B startups that were later acquired. I obsess over the moment users first experience value — I'll audit your onboarding, find the drop-off, and give you a concrete hypothesis to test by next week.
4.9
9 reviews
Priya M.
✓ VerifiedShe audited our onboarding in real-time and found the drop-off immediately. We implemented her hypothesis — D1 retention went from 28% to 41% in 2 weeks. Extraordinary.
Response from Fatima Al-Hassan
That step 3 abandonment is almost always the same root cause — so glad the fix confirmed it!
Sofia L.
✓ VerifiedFatima's framework for identifying the activation metric is incredibly clear. We now have a north-star metric our whole team rallies around. Game-changing session.
Ben C.
✓ VerifiedShe's seen PLG at Notion scale and it shows. The advice is calibrated for actual high-growth companies, not theoretical frameworks that don't survive contact with real products.
Rachel W.
✓ VerifiedFatima identified our broken activation step in the first 10 minutes. After her fix, our D7 retention jumped 22 points. One of the best uses of 60 minutes I've ever had.
Tom B.
✓ VerifiedVery strong on PLG fundamentals. I wanted to go deeper into our specific B2B enterprise motion but the time went fast. Definitely booking a follow-up.
